We used metaphors to literally convince people that their car deserves better tires.
The Gel Quantum has the most gel out of any shoe that Asics has ever released. Jellyfish also have the most gel out of any animal ever released.
The only battery that lasts longer than an Interstate battery is another Interstate battery.
Asics brings the LA Marathon the attention it deserves by making it visible from space.
There are times in life when you make ads for people who buy gifts for their pets for Christmas. This was one of those times.
We built the world's largest selfie-stick in the center of NYC. Using a 90' tower and a high-speed track, we allowed people to affix their own personal phones into a custom module, push a button, and send their phones up into the sky – capturing a one-of-a-kind selfie. But there's a twist: once the phone reached its highest point, a massive message was revealed.
Repairing cars is serious business.
Ridiculous deals require ridiculous commercials.
A five-year initiative, on the island of St. Lucia, seeking to raise the IQ of a single village’s children — and in turn change the trajectory of an entire country.